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How should heritage hotels be developed and developed?

Date: 2020-03-10

In the future, the renovated heritage hotel will become an integral part of China's accommodation industry classification.

Heritage hotels are rarely mentioned in China, but have been heard in other countries in the industry. The English name of the heritage hotel is Heritage. If a hotel is tagged with Heritage, customers and consumers always want to know and dig into it. The history and story behind it.

After consulting the relevant information, I realized that I have been in the industry for a lifetime. The lack of knowledge about the category of heritage hotels actually has many categories that have been named as heritage hotels. According to the classification of other countries, there are roughly the following categories:

一 、 Industrial Heritage Renovated Hotel

The most famous one is also recommended by many travel booking platforms, Heritance Tea Factory in Sri Lanka. The hotel is located in the mountains of central Sri Lanka. Whether external or internal, this hotel is no different from the ancient tea factory. The iron frame of the factory's geometry creates a dreamlike atmosphere. The elevator is still British Industrial revolution style, iron railing, retro buttons. For centuries, every tea factory in Gunsan has a similar shape. The shape of the Tea Factory Heritage Hotel has not changed. On the interior decoration, tea has wrapped the entire hotel as a specific image. This hotel has recorded the rise, prosperity and continuation of a huge industry.

According to this type, the domestic Yangshuo Alila Sugar House Resort should belong to the same type. The resort is located next to the Lijiang River in Yangshuo. The original site was a cane sugar factory in the 1960s. In order to protect the ecological environment of the Lijiang River, the sugar factory was called out of production in the 1980s. Fortunately, the old plant was retained. Fifty years later, the designer remodeled the original site. The original factory sugar wharf was transformed into a swimming pool with beautiful scenery by using its original industrial truss. The smelting workshop became a restaurant and the sugar refining workshop became a bar. The exterior of the factory building is retained and utilized. The exterior walls of the entire resort hotel rooms mimic the hollow design of the old factory building. Although the renovated hotel has little decoration and history reflecting sugar culture, it is undoubtedly a successful case for the original site activation and utilization of the old factory building. Of course, such hotels in China are not limited to Yangshuo Alila.

Hotels in World Heritage Sites

For example, in DwarikaHotel in Kathmandu, Nepal, the hotel building is modeled after the palace of Newar Kings, which contains a large number of 13th-century artifacts, and has won the Pacific Asia Travel Association Heritage Award. Because of its history and awards, many customers come to experience it.

Hangzhou Fayun Aya Hotel should belong to this type. It is located in the valley on the west side of the West Lake, which is rated as a cultural heritage by the World Heritage Organization. The Tang Dynasty hotel was located in a Fayun ancient village. The hotel is surrounded by seven surrounding temples. This is a unique hotel environment. The current hotel building was originally inhabited by the tea garden residents around the ancient village. In 2010, it was transformed into a grand resort hotel, of which 22 tea gardens are still reserved. Of course, there are many such hotels in China.

Twenty-three, ancient castle, palace, ancient village remodeled hotel

Borgo Santo Pietro, a Tuscan country hotel in Italy. It was once an abandoned village. After design and transformation, it has become a classic Italian country hotel group.

There is also Castel Monastero, a castle located in a small village in the middle of the 10th century. After the renovation, visitors can live in and enjoy the beauty and idyllic scenery of Tuscany.

India is currently using many of the original castle palaces to transform them into heritage hotels, allowing customers to live in them and experience the glory and luxury of ancient princes.

This type has Dayu Kaiyuan in Shaoxing in China. The ancient village has a history of 4,000 years. The transformed resort hotel has guest rooms composed of separate buildings. The decoration and culture mainly allow customers to experience the ancient Jiangnan culture. This type of hotel is exactly what many business people who are looking for old homes and beloved homestays are interested in and are paying attention to.

24. Hotels with period and historic buildings

I remember when I was on a business trip in the United States in 2008, I stayed at the Millennium Biltmore Hotel in Los Angeles. What I was anxious to see was the banquet hall where the first Oscar trophy was held and awarded. The most prestigious luxury hotel has hosted countless presidents, dignitaries, and celebrities in the past century. It is the venue for the awards ceremony of multiple Oscars, and has become the location for countless films and major historical events. Staying in it, although according to the current judging standards, the hotel's equipment and facilities are partially old, but its aristocratic atmosphere also has the historical significance of the commemorative significance, and it still becomes the ideal place for social activities and customers' favorite hotels. By analogy, there are several such hotels in various cities in China.

Shanghai Pujiang Hotel, which originated in 1846, should be counted as one. The earliest hotel in China has gone through many versions. The first version was in the third year of the opening of the port in Shanghai. Peter.Felix.Richards, a British expatriate, opened the first western-style restaurant on the south bank of Shanghai Ocean Park. This hotel was rented by the Shanghai Bureau of Industry. In 1857, Mr. Li Cha set up an area of 22 acres next to the address of the current Pujiang Hotel (Waibaidu Bridge) and planned to build a hotel. The following year, Henry W Smith bought the site from Mr. Li Cha and built the first modernized Shanghai The hotel, Astor House Hotel, is the second version of Pujiang Hotel.

From 1860 to 1902, the American Five Stars visited the United States and stayed at the Licha Hotel in Shanghai. It is said that in 1897, Cai Zhudao of Shanghai Zhuodai held a large ball at the Licha Hotel Ballroom to celebrate the 60th birthday of Empress Cixi. The Recha Hotel is considered the birthplace of the Chinese ball. Later, the Licha Hotel was continuously modified and expanded. By 1922, the ground floor lobby was expanded to become the famous "Peacock Hall" at home and abroad. Many celebrities and noble officials in the Peacock Hall held wedding banquets and dances here. 3 version. By 1954, Licha Hotel was taken over by the Shanghai Municipal People's Government, and it was treated as an office building of a different institution for several years. In 1959, it was taken over by the Shanghai Municipal Office of Government Affairs. It was renamed Pujiang Hotel and officially opened for business. .

From 1984 to 1988, the Pujiang Hotel was assigned to the Jinjiang Group with the Shanghai Tower and then to the Hengshan Group. In 1990, the Shanghai Stock Exchange was listed in the Pujiang Hotel, and the exchange moved out. Alliance, providing cheap and quality services to backpackers around the world. From January 1, 2018, the oldest and most historic hotel in China, Pujiang Hotel, was closed and transformed into the China Securities Museum. From an industry perspective, if this historic building can be turned into a "Accommodation Museum," it will be the best record of the development history of China's accommodation industry.

Such foreign-invested hotels in China in the middle and late 19th century include the Tianjin Astor House Hotel in 1863, the Bund 2 in 1864-Shanghai Federation, and the Shanghai Central Hotel in 1875. House), Hotel de Peking in 1891, Guangzhou Victory Hotel (Victoria Hotel) built in Guangzhou in 1895.

There are many historically recorded hotels that meet the above categories. How to identify them requires the definition of a professional institution. To become a heritage hotel, it must be a hotel that is attached to a natural and cultural heritage site, or a historic building, industrial heritage, or ancient village site that has been converted, and has a unique historical and cultural label that can give customers a sense of history. China with a history of 5,000 years will certainly have many heritage hotels. The protection, revitalization and utilization of cultural heritage have attracted the attention of local and local government departments. Of course, not all historical and cultural heritages can be transformed into heritage hotels, and only a few of them can be qualified.

In the future, the renovated heritage hotel will become an integral part of China's accommodation industry classification. However, for the future development and development of this category of hotel, the recommendations are as follows: A professional guidance department needs to be established. This department should be a multi-professional combination. Heritage protection, historical research, architectural design, and accommodation industry associations should learn from previous lessons. Do n’t wait for similar products to come out and organize evaluation. Instead, you need to intervene in advance and participate in the process of revitalization. Respect history. The uniqueness of the revitalized heritage hotel is to give customers a sense of history If the revitalized heritage hotel does not receive state funding for cultural relic protection, it must consider the return on investment, and it must have professional management.

多数 In several hotels that have been activated in China, most of them have international brands. Whether they are needed or not is also worth thinking about.